As a small business owner, I had limited options as far as advertising goes. I did not have a big budget to work with, and to me, every customer counted. I knew that advertising was imperative to building up clientele but I wasn’t sure which advertising avenue to explore. I owned a smaller deli that was successful, and I wanted to start offering catering services in order to make some more money. The deli business was going great; I had regular customers coming in for sandwiches and soups all the time. I really wanted to spread the word about my catering services because catering orders brought in a higher volume of sales.

I stuck with what I knew, I wanted to offer catered lunches for local business and for other functions. I developed a menu, calculated reasonable pricing options and packages, and decided that I really needed to get out there and advertise my new services.

I looked into a few different advertising options. I wanted to grab the attention of places that would offer catered lunches such as schools and businesses. I went out to several of these locations handing out menus to receptionists at the front doors, but no one called.

I decided on trying out some outdoor advertising. I had a few large professional signs made and I placed them in a few particular locations. I put one right out in front of my store on the street front so that passing motorists could see it easily as they drove past. The location of my deli was right in the middle of town, but the store front itself was slightly recessed from the street, it was the prime location for outdoor advertising. The sign optimized the location and brought attention to my deli.

I placed the next sign out on the corner of the entrance to a business park. I figured that it was another great location to get the attention of some of the potential clients that I was looking for. Then, I went to the neighborhood school and placed a few more of my signs out making sure that I wasn’t breaking any laws concerning their placement. I ended up having to put the signs a little ways away from the actual school building but along the main road to the school.

These outdoor advertising techniques worked out perfectly. Within one week I had booked five different catering lunches. Three were from the business park and two were from the schools.

When you’re growing plants inside, sometimes natural light simply is not enough. Especially in the winter and in homes that have a lot of shade, natural light can be weak and sparse, sometimes causing plants to lose their vibrancy, shed leaves, and become sickly.

Indoor plants need a helping hand, an extra instillation of ultraviolet light so they grow strong, bright and healthy. There’s no reason plants shouldn’t enjoy a vivid state of well-being, even in the middle of winter. Picking the right LED grow light depends on space considerations, how many house plants need the light, and the availability of natural sunlight.

Light consists of different frequencies, with the variety of colors dependent on the wavelength of the frequency. Plants absorb certain frequencies at various growing stages, discarding any light frequencies they don’t need. LED light, however, is ideal for plants, presenting the optimal amount of frequency for plants to flourish. The light waves are infrared, invisible to the human eye. Grow LED lights don’t contain a filament, and thus don’t have the heat properties of traditional lights, so they don’t dry out the soil or overly exhaust the plants.

LED lights come in a variety of wattages, depending on your needs, whether you have a large area or a more specified space. 45 watts is ideal for an area of several feet, while 14 watts will serve a smaller space of a couple of feet. 300 Watts are very powerful and more in the commercial range, ideal for greenhouse-size operations.

LED lights are extremely long lasting (up to 50,000 hours), so you not only get your money’s worth for the plants, but they are better for the environment. They also don’t require heavy ballasts. The mounting systems are light, easy to set up and much more functional than those of traditional lighting systems.

LED lights also feature built in reflectors, so you can focus the light fully on the plant without having to bother with an outside, added reflector.

Indoor plants sometimes need an extra boost of light in order to maintain their vibrancy. LED lights provide optimal ultraviolet light, the exact frequencies needed for plants to prosper. They also provide the most convenient options in terms of mounting, and their long lasting life makes them not only more affordable, but environmental as well.

An LED lighting system will give your plants an added boost of light frequency. Their long lasting durability makes it an investment that pays back with time, resulting in healthy, vibrant plants year-round, even in the dead of winter.